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The book is well-structured, with Pink dividing timing into three key areas: the day, beginnings and endings, and synchronizing in groups. He provides practical advice on how to harness these insights, making it applicable to both personal and professional life. Pink's writing is engaging and accessible, making complex scientific concepts easy to grasp. His anecdotes and case studies add depth and relatability to the subject matter. However, some readers may find that the book occasionally delves too deeply into research, making it feel dense in certain parts. Additionally, while the insights are valuable, they may not be entirely groundbreaking for those already familiar with self-help and productivity literature. In short, "When" is a worthwhile read for anyone interested in optimizing their timing for better decision-making and productivity. It offers actionable insights, but readers seeking entirely new perspectives may not find it revolutionary.