Unicorn Tears: Why Startups Fail and How To Avoid It

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Behind every celebrated “unicorn” are countless startups that collapse—not because founders lacked passion, but because they ignored the brutal realities of building a business. Success demands more than a big idea; it requires resilience, strong leadership, disciplined execution, and an honest look at risks. Unicorn Tears strips away the glamour of startup myths, showing founders how to avoid common pitfalls and build ventures that are sustainable, not just sensational.